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Hate Cold Calling? Selling technology to broadcast customers without having to cold call.

As a traditional sales person, if we wanted to find new customers, one of the most cost effective methods was to do targeted cold calls. It is easy to put together a list of broadcasters in every country, but is it appropriate just to pick up the phone, call the switchboard, try to be put through to a relevant person and then try to pitch to a complete stranger? Well it used to be, but times have changed…..

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