What is the Difference between a PR Agency and a Digital Marketing Agency?

I need more sales. Do I need a PR agency?

To answer to this question, you need to answer another question. What is the company objective?

Often a PR agency is confused with a marketing agency. If you are looking to build trust and raise awareness in a brand then a PR agency is the most suitable. If you looking to sell product and create inbound lead generation for sales, then a marketing agency is more appropriate. Though in the world of digital marketing, there is a definite blur between the two definitions.

Public Relations is about creating a positive image on your brand but another aspect of PR is reputation management. If your business receives bad publicity, a good PR agency will know how to counter.  PR’s objective is to make your brand viewed as a positive thing, and if it happens to drive more sales, it is more of a side effect of a good PR strategy.

Marketing is about driving sales.  Digital marketing allows you to create awareness through online press releases, thought leadership articles, success stories and editorials written by influencers and respected journalists. You can also author these yourself, and this is where having a contact base and distribution strategy to disseminate your content is critical for its success. 

A major part of digital marketing is content writing with copy that is optimized to include the expressions, known as keyword strings, that potential customers will try to seek you out within search engines. Note that it is assumed that they will not have heard of you, so your company name cannot be a major part of your keyword strategy as it would be with a PR strategy. A keyword might be “tech pr agency”  that you include as part of your text but with a link back to an appropriate page on your website. Using a call-to-action, the prospect contacts you and you have a warm lead for the sales team to follow up. Digital marketing is working for you 24×7 if done correctly.

If you are a technology company, especially one with a specific niche that can be complex, it is important that your content is created by someone who understand the technicalities, explain them without confusing your potential audience, and can relate the technical strengths into business value.

This is were Rain Dance Digital is unique. We can create a variety of different content in line with your marketing strategy. With honors Engineering degrees in a electronics,  and thirty years of sales, marketing and experience in authoring a mass of commercial proposals for a range of IT, technology, broadcast and surveillance applications, we also understand how to make content resonate for your potential customers. No proposition is too difficult. From cloud to kubernetes, from broadcast ingest to playout, from networking to data centers, we have experience from start-up’s to major corporates. We are well connected to a range of online portals, journalists and news platforms that we distribute content to.  And at a price point that even the most stringent start-up can afford and obtain value from very quickly.

Contact Rain Dance Digital now and let us help you with your lead development strategy. Let’s make Q4 of 2021 a major milestone in sales activities.

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