Inbound lead generation for broadcast technology companies
Rain Dance Digital
Digital Marketing Specialists for Broadcast Technology Companies
Digital marketing is an inbound lead generation strategy to utilize the power of the internet to find new customers and improve your online branding. Working 24×7, it is a cost effective way for potential customers to discover and contact you. One of the main proven techniques includes content writing such as blogs, thought leadership articles, press releases, white papers and success stories which are published online. This not only improves visibility and boosts your credibility in many online publishing platforms, but also improves your placement in search engines through the use of keyword backlinks to your website.
Other digital marketing techniques includes targeted sponsored posts on online social media platforms such as LinkedIn and Facebook, google adverts, videos, and the use of online influencers to encourage people to visit your website.
What Rain Dance can do for you?
Rain Dance can offer a variety of marketing services from specific one off needs for content such as a though leadership piece or a press release for publication, to a monthly engagement for a specific lead generation project. We like to measure success through the use of conversation rates or increased web traffic.
Rain Dance has a high level of technical experience of broadcast workflows. From acquisition to playout, Rain Dance has a broad range of knowledge of technology including live outside broadcast, remote production, editing and post production, playout including traditional SDI workflows, IP workflows including 2110, MAMs, newsroom systems, NOC’s, storage, OTT, transcoding, Artificial Intelligence (AI), cloud, sports and graphics to name a few.
Rain Dance Initiatives
- Content Writing – Press Releases, Thought Leadership Articles, Case Studies, Blogs, Landing Pages, Webpages, Success Stories, Newsletters
- Distribution of Content
- Keyword Link Research and best practices for Search Engine Optimization (SEO)
- Marketing Platforms such as HubSpot and EngageBay – capturing, tracking, automated nurturing and scoring of prospects
- Social Media Posts
- LinkedIn and Facebook Sponsored Posts
- Google AdWords Campaigns
- Call To Action (CTA) Initiatives to capture contact information
- CRM Implementation and best practices including sales forecasting
- Technical Manuals (post sales support)
Projects can vary but standard pricing is Euro 80 per hour. A typical article, researched with keyword links, takes approximately 3 hours for a 500- 800 word piece for a price around Euro200 – 300. A monthly subscription can be proposed that includes a variety of marketing initiatives to increase online awareness and lead generation.
For a free discussion please contact us. We would be happy to provide more details on our services.